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Assoc. Prof. Dr. Apiradee Wongkitrungrueng

Business Administration

Assoc. Prof. Dr. Apiradee Wongkitrungrueng

Area of research interest

Buyer-seller Interaction, Retail Marketing, Consumer Information Processing (e.g. embodiment, sensory marketing, consumer power), Nonprofit Marketing, Anti-consumption.

Education

Ph.D., Business Admistration (Marketing), Sasin Graduate Institute of Business Administration of Chulalongkorn University MSc., Analysis, Design, and Management of Information Systems, London School of Economics and Political Science B.E., Economics, Chulalongkorn University