研究集群

Cluster projects research the role of emerging technologies in its potential for societal and business innovations and disruptions in regard to sustainable development. The main objective of this cluster is to inform feasible and desirable policy formulations aiming for sustainable development.

Cluster ManagerAssoc. Prof. Dr. Roman Meinhold,
email: roman.mei@mahidol.edu

Cluster Members

• Assoc. Prof. Dr. Alessandro Stasi, Business Administration Division
• Assoc. Prof. Bablu Kumar Dhar, Business Administration Division
• Dr. Christoph Wagner, Research Fellow, Chair of Business Ethics, University Hohenheim, Stuttgart, Germany
• Assoc. Prof. Dr. Claus Schreier, Business Administration Division
• Dr. David Tan, Adjunct Professor, Business Administration Division
• Dr. Giovanni Frigo, Research Group Philosophy of Engineering, Technology Assessment & Science (PhilETAS), Institute for Technology Assessment and Systems Analysis (ITAS), Karlsruhe Institute of Technology (KIT), Germany
• Asst. Prof. Dr. Isabel Pereira Rodrigues, Business Administration Division
• Assoc. Prof. Dr. Roman Meinhold, Business Administration Division

The emergence of social media platforms and the proliferation of user-generated content (UGC) open new possibilities for analysing a massive amount of data – so-called Big Data, which refers to the large-volume and complex data that come from heterogeneous and autonomous sources with distributed and decentralised control. Such data could be utilised for research and commercial purposes. This research project focuses on the two timely issues: (1) the image analysis and (2) the social media content analysis.

The objectives of this research project are to (1) infer the cognitive and affective image of Bangkok from traveller-generated photos and (2) analyst tweets about COVID-19 and the countries worldwide. These two objectives are part of the place image narrative. Furthermore, this research aims to create a dashboard that could visualise the results to policy makers and destination marketing organisations such as Bangkok Metropolitan Administration (BMA) and Tourism Authority of Thailand (TAT)

Cluster Manager:
Assoc. Prof. Dr.Viriya Taecharungroj, email: viriya.tae@mahidol.ac.th

Cluster Members:

1. Assoc. Prof. Dr.Walanchalee Wattanacharoensil, Tourism and Hospitality Management Division, MUSIC
2. Asst. Prof. Dr.Boonyanit Mathayomchan, Science Division, MUIC

Sub-projects

• Sub-project 1: The Image of Bangkok: Constituting Cognitive and Affective Images of Bangkok from Flickr Photos
• Sub-project 2: An Analysis of COVID-19 Tweets about Countries Worldwide in 2020

近年来，关于"边疆"的学术研究出现了显著复兴。以Frederick Jackson Turner（1893）关于移动边界线的经典概念（及其对美国民主发展的意义）作为出发点，边疆研究已经多样化，包括将边疆重新概念化为领土扩张、探索和开发的抽象空间。

该研究集群下的项目涉及将"边疆"作为"空间和时间的边缘：一个尚未的区域——尚未绘制地图、尚未受到管制"（Tsing 2003: 5100）的学术研究。东南亚作为该集群的区域范围，为参与边疆的空间和时间特质提供了多样化的途径。集群成员将首先调查三个不同的子项目，包括中婆罗洲上马哈坎的"遗产边疆"、"商业边疆"的文化创业组织方面，以及泰国北部国民党村庄的"边疆社区"。这些项目的产出试图将学术产品与政策制定者的报告和建议相结合，以促进学术界与公共领域之间的动态对话。

集群负责人:
Christian Oesterheld, 电子邮件: christian.oes@mahidol.ac.th

集群成员:

1. Dr. Hardina Ohlendorf, Social Science Division, MUIC

子项目

• 子项目1：中婆罗洲上马哈坎地区：边疆地区的文化、社会和发展
• 子项目2：边疆社区：泰国北部的国民党村庄

上大学对学生来说是一次重要且常常充满压力的经历，给学生带来新的心理挑战。有人认为这些挑战会导致与压力、焦虑、抑郁和社会文化适应问题相关的心理问题。因此，该研究集群将专注于在MUIC的课堂中引入基于积极心理学的干预措施，以努力减少压力、焦虑和抑郁。这对于发展韧性和特定的应对策略至关重要，因为大多数本科生在进入高等教育时的年龄通常与心理健康问题的发作有关。Arnett（2000）使用"新兴成年期"一词来描述学生在面对新的学术和社交情况以及从青春期过渡时适应挑战的发展阶段。虽然许多人认为这种经历令人兴奋、富有建设性并做出积极反应，但相当多的学生遭受这种转变的负面后果。迄今为止，关于本科生压力、焦虑和抑郁的大部分研究都强调西方，但这些问题也影响着亚洲的学生。

集群负责人:
Assoc. Prof. Dr. Douglas Rhien 电子邮件: douglas.rhe@mahidol.edu

集群成员:

1. Mr. Ian McDonald, Social Science Division, MUIC
2. Asst. Prof. Dr. Alexander Nanni

子项目

• 子项目1：积极心理学
• 子项目2：积极心理学与MEET计划

A new research cluster called Biophilia is proposed. This will inspire and facilitate transdisciplinary research projects from right across the art, humanities, business, science, and social science divisions of MUIC. The subprojects will focus on understanding,promoting and stimulating knowledge of the concept of biophilia: humanity’s innate attraction for the natural world based on our physical and psychological dependence upon it.

Cluster Manager:Dr. Kritya Bunchongchit
Email: kritya.bun@mahidol.edu


Cluster Members:

1. Dr. Kritya Bunchongchit, Science Division, MUIC

Sub-projects

• Sub-project : Planting Peer Mobile Applicationm