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Assoc. Prof. Dr. Chanchai Phonthanukitithaworn

Business Administration

Assoc. Prof. Dr. Chanchai Phonthanukitithaworn

Area of research interest

Innovation Adoption, Mobile Payment, Mobile Commerce, Consumer Behavior, Cross-Cultural Research on Technology Adoption

Education

  • D.B.A., Management Information System, Victoria University (VU Scholarship)

  • M.B.A., Technology Management, Assumption University

  • B.A., Business English, Rajamangala University of Technology Krungthep