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Assoc. Prof. Dr. Apiradee Wongkitrungrueng

Assoc. Prof. Dr. Apiradee Wongkitrungrueng

Contacts

02-700-5000 ext.4456
apiradee.won@mahidol.ac.th
Business Administration

Assoc. Prof. Dr. Apiradee Wongkitrungrueng

Area of research interest

Buyer-seller Interaction, Retail Marketing, Consumer Information Processing (e.g. embodiment, sensory marketing, consumer power), Nonprofit Marketing, Anti-consumption.

Education

  • Ph.D., Business Admistration (Marketing), Sasin Graduate Institute of Business Administration of Chulalongkorn University

  • MSc., Analysis, Design, and Management of Information Systems, London School of Economics and Political Science

  • B.E., Economics, Chulalongkorn University